Author
Michelle
Founder of LEAD · AI Visibility & Digital Marketing Strategist
Michelle writes and researches how AI platforms like ChatGPT, Claude, Gemini and Perplexity discover, evaluate and recommend brands. She founded LEAD in 2023 to help ambitious businesses build marketing systems for both traditional search and the new generation of AI-powered discovery.
Expertise: AI Visibility, Generative Engine Optimization (GEO), digital marketing strategy, brand authority and content systems.
Articles by Michelle
What Generative Engine Optimization actually means for your brand.
June 28, 2026 →
How to get ChatGPT to recommend your business.
June 14, 2026 →
Why Claude cites some brands and ignores others.
May 30, 2026 →
What Gemini's integration with Google Search means for your brand.
May 12, 2026 →
Why Perplexity's citations matter more than backlinks.
April 22, 2026 →
A practical framework for auditing your brand's AI visibility.
April 3, 2026 →
Free Resource
Download the AI Visibility Scorecard™
A free, practical checklist to find out how visible your brand really is to ChatGPT, Claude, Gemini and Perplexity — and what to fix first.
Stay ahead of the curve.
Monthly insights on AI Visibility, GEO and the future of marketing — straight to your inbox.